Still Looking For The Perfect Ankle Boot?

15 March 2017 Business Insights Aeyde Luisa Krogmann Constantin long timber Baikousis, and announced their secure jobs at a large E-platform of Commerce to form his own shoe label. It has paid off: Aeyde makes much different from traditional companies and is available for luxurious quality that you can afford

Aeyde Makes Much Different Than Traditional Shoe Company

The two Aeyde founders learned their business craft at the German start-up Zalando. You have built up with the online store, until the desire was always greater to start his own label. One that differs from the numerous shoe brands on the market. “The core of Aeyde is that we offer high-quality shoes at a fair price,” say the two – ankle boots, approximately cost at Aeyde as of 250 euro. They choose the material to be processed even when a famous trade fair for leather in Italy, where they turn ever few rounds, until at a booth the leather feels soft enough, which has correct structure and thus provides the perfect Foundation for the design.

To find the appropriate production facility, Luisa Krogmann and Constantin long timber Baikousis of Greece travelled to Italy. There, they found a family-run factory that provides the best quality for the high demands of the two founders. “We focus on what is important, namely that the quality the customer is satisfied. That is the real leather insole and appealing packaging. We make the main savings that we sell mainly through our own online shop and thus save much trading margin that we pass on to our customers in terms of quality and a better price,”explains Constantin timber carrier Baikousis.

“It Gives Us Only As Complete Package”

“It is necessary cautiously and be very sure, who founds one because this is a very close connection.” The most important thing is that you can trust each other, and we know what each other can, and that’s as good fits together as a result. We see ourselves as a complete package and make the brand successfully together.Would be missing a part, Aeyde would not work,”says Constantin timber carrier Baikousis.

Aeyde (pronounced “Eydi”) was founded in Berlin in 2015, the small team is deliberately international held: “our designer lives in Sweden, our Art Director in L.A., is our press agency in London.” We have set up our team international, which is very important to us, because we see Aeyde as a cosmopolitan, international label”, says Luisa Krogmann. “The dynamics in Berlin and the creative people that live, inspire us and pushing us.”

As Karim and long timber Baikousis met on their first day of work at Zalando at the reception, that was the beginning of a friendship and close cooperation in the years on it. The idea was always been there both, they tell, they have searched even according to the theme, “with which one can identify 100 percent and what to invest even 130 percent of its power.” Found they have it, as Luisa had the feeling, that the shoes that they would like to wear, were not so easy to find. Why so not even shoes design, which not only Luisa dreams, but also other style-conscious women in Germany?

The Aesthetics Of Aeyde

Although the two founders have a business background, they talk a lot about creative energy, aesthetics and visionary branding. Aeyde is a minimalist fire, but one where the seams are used as refined detail, the shades are refreshingly different,-Taupe, saturated khaki or bright cognac and the design modern, but still timeless impact. The spring/summer collection 2017 shines in himbeerfarbenem pink and blue tones, shimmering satin and textured canvas were used in addition to the classic leather for feminine flats and elegant pumps. Aeyde pursued since autumn 2016 beyond the so-called Evergreen concept, which means, “that each shoe for us is an object, that long to endure. We produce products, which due to their very high quality over several seasons and would like to – buy again after several years and Aeyde is possible. In the spring of 2017 launch we more classics that every season will be extended through similar interpretations.”

Aeyde is very timely: by mules over the aforementioned ankle boots in perfect shape of up to high heels, in which you might appear to any event. The team invested much time in trend research, but so that the own Aeyde DNA is clear to see and the shoe design over a longer period remains relevant interpreted runway looks. “For us Aeyde is first and foremost for strong women. For women with a mind of its own, who know how they style want to express themselves. Ayede has the perfect shoes for it”, says Constantin timber carrier Baikousis. By the way, the name Aeyde is a symbiosis of nicknamed of his grandmother Edith, an international sound and an association which is hard to describe, but becomes clear when you listen to speak the two passionately about her baby Aeyde.

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