Study: iPhone Customers Have “Blind Faith” for Apple

Almost eight out of ten current iPhone users could not imagine, to buy another smartphone, new study shows.

When the then Apple Boss Steve Jobs in 2010 was severely questioned for Apple’s decision to exclude Flash technology from their iOS devices, the response was simple from the iconic Apple guru.

Customers pay us to take the tough decisions, that is to build the best products we can. If it succeeded, so buy them, and if not, well, so buy them not. The whole resolves itself in the end, “said Steve Jobs to D8-konferrencen in 2010.

There are indications, however, that the customers already have decided, and not waiting for Apple’s annual iPhone presentation. It is now supported by the new study, which has asked 2000 current iPhone users to the case. It writes The Telegraph.

Loyalty or blind trust?
More than 60% of the 2000 respondents have confirmed that they will continue to switch to Apple’s latest iPhone, and thereby also admitted to have blind faith in Apple-labeled. 78% could not imagine having a different phone.

More than half of those polled have been impressed with Apple’s iPhone and the same number comes also from previous models of the popular Apple phone. The argument for 37% of the 2000 respondents was that they were already well acquainted with the user interface in iOS.

28% have when purchasing their current iPhone believed that it was the best choice at the given time, where 25% instead is persuaded by family members who would like to be able to make use of Apple-specific features like Facetime, iMessage etc.

New clients come from near and far
The investigation has also revealed that 14% come from Nokia, Samsung, 9% from 17% from Blackberry, 4% from HTC and only 2% from Sony Ericsson.

So there are not many customers from real competitors, who have represented the participants in the survey, but it touches, however, not for current customers ‘ loyalty to Apple and the iPhone.

Roshan Bholah, who is the founder behind SIMOnlyContracts.co.uk, which carried out the study, stating“It is really interesting to see this blind trust among iPhone users-they will no longer consider other cell phones on the market, simply because they have confidence in Apple, and can perhaps also likes to be associated with the brand.”

But the old adage ‘ if it ain’t broke, don’t fix it ‘ fits excellent here, Apple’s customers seem to have a good experience with the iPhone. It is ultimately the loyalty of all brands hope to achieve with their customers-old and new, “he concludes.

What does the Mobile site and mobile iPhone users? Buy in with security next mobile at Apple, and if yes, then what is the basis? Considering in other platforms?

 

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