Android without Google: Increasingly Less Attractive

Despite the disappointments that we had at the Google I/O 2013 for Android, future plans submitted to us by Google left one thing clear: Without Google Android is increasingly less attractive.

A few weeks ago, when Facebook was Home, we planteábamos us in Engadget if Google will regret having opened Android. I, personally, think that it is not a decision to repent, since the popularity of the system is due to the opening. And after presented the other day the value-added of having applications and services from Google (which are closed) is immense.

Android without Google: missing value added

First, here are examples of Android without Google. The lighter is Amazon, whose Kindle Fire tablets are a fork of Android. Amazon App Store they have instead of Google Play. And the difference is huge. Not only because of the number of applications and the level of update that have (something that already happened) but by the amount of value added services that Google has presented, the famous Google Play Services.

With an Android device with the participation of Google, we have the possibility of having a constant communication between applications and a server of the company that created the application, with notifications in both directions. We have the possibility to synchronize between devices notifications. And if we’re talking about games we can have the synchronized items or play with friends we have added Google +. Amazon offers none of this.

And Samsung? Samsung has made a considerable investment in software, something that we have seen in the last terminal, the Samsung Galaxy S4. And even though its software enhancements can be interesting, if they decide to leave Google and only supply your terminal with its software and its applications store the experience would be much poorer (clearly not going to do, there is no more to see the presentation of its terminal without added software, but was speculating in his day).

What you prefer a user, an application of camera to get the photographer in a box or the new extensions from Google Now? What do you to tilt the terminal advance text or the new Google Maps application? Samsung ChatOn or Google Hangouts? We have a clear superiority of the contribution made by Google. Samsung dares with a terminal without all their development, with pure Android, but does not dare to launch a terminal without Google.

And the case of Facebook is almost not worth or discussed. People are not happy with Home and the terminal that was going to revolutionize what everything is about to be discontinued. It has been a dismal failure. People want a smartphone for more things than to use Facebook. With Google, you have much more.

Google does not have to worry about the opening of Android

The path taken by Google is correct. To risks of leaks, some manufacturers or makers of software presented services of added value for customers and for developers. And this is the key. If developers have easy create your applications, optimize your sales, translated into several languages, control your customer’s experience, they will be in Google Play. And if the content is Google Play, there is no fork that is worth.

Android is open has helped large and small to use Android in its terminals, greatly reducing development and licensing costs. But everyone wants to bring Google applications, nobody wants to be left out. And after the Google I/o the other day, still less.

And although we have discussed here, it is necessary to insist: the best of Google I/O is that all the improvements are not associated with a new version of Android that it apart a little more operating system. Da same as Android version you have (except the very old), improvements will come for everyone, because they are updates of specific applications. One pass.

Conclusions

Without Google Android was unattractive before, but from now on even less. Amazon was the only one who dared with a real fork and was far away, but now even more. Although the Conference was a bit disappointing since there was no new hardware or new version of Android really arose very attractive developments that will improve the level of applications that exist on Google Play, and therefore the Android experience. Whenever Android+Google, Of course.

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