The Human Factor of Cowest Jeans

Magazine equipment and talent highlights Cowest homage to its employees with the campaign that bets on the #personasreales

Spanish fashion brand launches a corporate video that highlights the human factor as main gear of its jeans production line

The Human Factor of Cowest Jeans 1

Cowest Jeans pays homage to its employees with a campaign that bets on the #personasreales

Spanish fashion brand launches a corporate video that highlights the human factor as main gear of its jeans production line

The Human Factor of Cowest Jeans 2

Madrid, 14 March 2014. «How it´s made to Real Denim?» («How made is a real cowboy?”) It is the title of the videothat the Spanish brand of pants jeans Cowest Jeans has launched within the framework of the campaign #personasreales with which the Albacete company pays tribute to all workers involved in the production process in their fashion collections according to loverists.com.

The video is a selection of images of each process Cowest Jeans is involved in the development of a brand garment, company doing all your clothes entirely in Spain since its founding more than 30 years ago. “Behind each of our garments is the work of 70 professionals. We value loyalty, commitment and dedication of our employees. Our company believes in people, in real people», said Laura Sánchez, commercial Director of the brand.

The Human Factor of Cowest Jeans 3

Design, clothing, ironing and quality control: the video shows the entire process of manufacture of the pants of the Albacete signature in addition to the exclusive designs that they themselves draw and reflected on its own tissues.

Cowest Jeans defends the national labor, recycling and the environment and looks at all your clothes the label ‘made in Spain’.